Monday, February 21, 2011

Estee Lauder's NEW CyberWhite Brilliant Cells

Just recently, I was privileged to get included into Estee Lauder's soft launch of their newly improved whitening range, now named, CyberWhite Brilliant Cells. I really have to thank this friend who has given me this sorta window of opportunity to get into the insights of the latest beauty products in the market :)

In this event, I only expected to be informed of the new range of products but I think most of us who attended the event was pleasantly surprised that we were given the first hand experience to try out the entire range in what was arranged as a fulfilling beauty workshop! They covered everything - from cleansing to the proper way of applying products especially when removing make up to how we should apply serum, moisturiser, eye care and SPF. Then, we were all given a thorough demonstration on how we can apply make up with all the proper tools.

But since many things were covered that day, I think I shall just in this post share with you on the new Cyberwhite Brilliant Cells range, which has not been officially launched.

Ok... what I always hate about brightening/whitening range is the so many stuff you need to slather on your face. But as many experienced women would say, you need sacrifices to be beautiful... not everyone is blessed with natural beauty and some would need to work harder than others :D

The new whitening range is a newly improved range from when EL made whitening popular with the CyberWhite EX. This time, the Cyberwhite Brilliant Cells (CBC) leads with new innovation and findings from EL's 25 years of brightening expertise.

From their new discovery, this range of products promises to deliver exceptional results targeting 4 key types of brown spots and make your skin look luminous, radiant and even. Their comprehensive, full spectrum brigtening technologies will hydrate the skin, even up skin texture, promote protection of collagen but what I like most is that they combat poor microcirculation common in most Asian skin.

When we were all brought through the entire process of using the skincare, I guess I kinda liked the lighter scent compared to their older EX version and their texture felt lighter on the skin. Of course, I couldn't vouch much because years ago I only used their samples which didn't work well on my oily skin but I did see very good results on a former boss. Thus, I gather that the products work better on more mature skin types.

We all also had the opportunity to try out their new gelcreme makeup with SPF21/PA+. With the proper tools and method of applying it, supplemented with a little brigtening essence, you will be surprised at how dewy and radiant your face looks. Seriously, I was impressed at myself and can't help admiring myself in the mirror *vain pot*

This must be one of their star makeup products. I can't get enough of the fine texture of the brightening loose powder but more so because when you finish up your look with this powder, your skin will be transformed into a more translucent and luminous appearance. Among many wonderful properties, it contains polarised pearls which reflect light, making your complexion looking a healthy pink. I'm still waiting for my photo from EL and will share it with you in another post.

this is just a sneak preview of the technique used in applying the gelcreme foundation, which i shall share in another entry ;)

these are the deluxe samples i received to try. the essence, though, is the actual-sized bottle :D

I do like to share with you that the Estee Lauder Cyberwhite Brilliant Cells will be available at all EL counters starting 26 February 2011. And in conjunction with the launch of the skincare range, you are all invited to join Estee Lauder for "A Time To Brighten" at KLCC Centrecourt from 11am-2pm that day. Come early because the 1st 1,000 early birds to bring any whitening product from any brands can exchange for a CyberWhite Brilliant Cells deluxe-sized sample.

The list of the products in this range, is as follows:
  • Cleanser (125ml) - RM140
  • Lotion (200ml) - RM160 (this is a toner)
  • Essence (30ml) - RM350
  • Milky Lotion (100ml) - RM210 (moisturiser)
  • Moisture Cream (50ml) - RM245
  • UV Protector SPF50/PA+++ (30ml) - RM175
  • Brightening Powder Makeup SPF 25/PA+++ - RM140 (refill) & RM48 (compact)
  • GelCreme Makeup SPF 21/PA+ - RM155
  • Concealer SPF 35/PA++ - RM85
  • Loose Powder SPF 15/PA++ - RM150
I'll be working in a fundraising charity drive at Berjaya Times Square on that day and may not be able to check out the launch in KLCC. So, do let me know if you managed to try the products.


Fabulous Aimee said...

Hi I am interested with the new EL cyberwhite brightening loose powder,could you possibly post some of your pictures wearing it?Is it good? thank you!

toughcookie said...

hi Fabulous Aimee,
i have yet to receive the photos from the folks at Estee Lauder after the event. therefore, i am not sure when I can post any pictures of me using it. do keep in touch.

in any case, you can always try the loose powder out at any EL counters nationwide. one particular blogger managed to even buy it before its actual launch. the SA's at the EL counters will be very happy to help you find the right foundation shade and finish it off with this loose powder. the texture and finishing are amazing... you just have to see it for yourself :)

Fabulous Aimee said...

thanks for replying:) I love Estee lauder:)